B. K. Sethi, founder and president of B K Sethi Marketing Ltd.

B.K.Sethi Marketing Ltd. offer marketing consulting to small and medium business for business development, business growth and execution strategies. B.K.Sethi, with their over 45 years of experience also offer marketing consulting services to many multinationals looking to reach the growing “Ethnic Market” in Canada. We offer Strategic direction, Business Planning, Execution support, Communication and Multicultural Marketing direction.

Our services include, but not limited to product development, packaging, product sourcing, promotions, communication and execution/implementation support with highly trained marketing field staff.

B.K. Sethi, has over 45 years of experience in CPG, working with multinational brands in India, USA and Canada. In 1982, he started a full sales, marketing and distribution company specializing in “Authentic Ethnic” branded products. He introduced “Ethnic Food” concept to mainstream retailers including Loblaws, Wal-Mart, Oshawa Foods, A&P, Miracle Mart, Safeway and others. Introduced many multinational “Ethnic” brands to Canada and making great number of those into the leading Ethnic brands within the category.

B K Sethi has written several articles on opportunities in Ethnic Markets, published a quarterly magazine for trade “Ethnic Food Merchadiser” 1996-1999. He has been a guest speaker in several seminars on Ethnic Markets.