Consulting
We offer expert and practical solutions to your business development objectives.
B.K.Sethi Marketing Ltd. offer marketing consulting to small and medium business for business development, business growth and execution strategies. B.K.Sethi, with their over 45 years of experience also offer marketing consulting services to many multinationals looking to reach the growing “Ethnic Market” in Canada. We offer Strategic direction, Business Planning, Execution support, Communication and Multicultural Marketing direction.
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We offer expert and practical solutions to your business development objectives.
Key product selection, taste profile, target consumers , right product, category and segment analysis and more.
Help address your most challenging issues, build on your strengthen your competitive advantage.
Let us get to work with proper Execution Plan as Business Plan is as good as its execution plan, cover all angles.
We help provide assistance with communication strategies to target trade, consumers, communication and help understand.
Face of Canada is changing so is our consumer mix, with the influx of over quarter million newcomers every year.
Lee Kum Kee – USA
Introduced to mainstream in 1984, BK made “Panda” brand oyster sauce the leading Asian condiment within the category.
Omni T.V.
B.K.Sethi is appointed a member of the Advisory Council at Canada’s oldest multicultural TV, Omni, a division of Rogers Media, advising on Ethnic programming.
Bothwell Cheese Canada
“ Thank you BK, for your support, fantastic work and we are excited to begin working on your recommended plan” Mike Raftis.. Director Sales and Marketing, Bothewell Cheese – Winnipeg.
Mother’s Dairy Canada
A pilot project initiated by Western Milk Pool (DFC) to grow the sales of Mother’s Dairy “Paneer” and “Ghee” in Ethnic channels in Western Canada which resulted in over 50% sales increase in 6 months.
Rubicon Exotic Foods
B K Sethi merchandising team was hired to increase in-store presence, distribution and expand brand awareness of Rubicon and Shana frozen in Ontario major retail channels.. resulted in substantial increase in distribution and sales.
MIC Foods Inc.
Working with B. K. Sethi and his team of professionals was a great experience for our brand. They understood our brief and delivered an outstanding strategic outcome.
Grace Kennedy Ontario Inc.
Introduced “Grace” a leading brand of Jamaica to Canadian mainstream retail in 1987-88 with limited sku’s and in short period “Grace” Brand became available nationally to become the leading brand in Canada
Palacio & Son – Mexico
B K Sethi introduced “Tostadas – Charras” in 2002-2003 to Canadian mainstream and consumers loved the crispy taste of Corn Tostadas to become the leading brand of Tostadas in Canada
Herdez – Mexico
“Herdez” authentic Mexican Salsa has become the category leader in Canada, introduced by B K Sethi Marketing Ltd, in 2002..
SIAL Canada
BK, you do a heck of a job! Let me tell you how grateful we are to have you with us! You are definitely a game changer! Xavier Poncin..CEO-Director General..SIAL Canada.
Dairy Farmers of Canada
Working with B. K. Sethi and his team of professionals was a great experience for our brand. They understood our brief and delivered an outstanding strategic outcome.
Kraft Canada
Working with Ethnic Marketing Strategy Team at Kraft, BK’s Ethnic merchandising team helped with aggressive merchandising at store level in Ethnic retail, increasing in-store presence and distribution, additional end/floor displays of Kraft/Christie brands.
Dairy Farmers
“ BK has provided exemplary service to the dairy industry. He has provided coaching, mentorship and facilitated relationship with distributors and retailers. His passion and industry knowledge is evident in all his undertakings” Directors – Western Milk Pool (Dairy Farmers of Canada)..
H.J.Heinz Canada
B K Sethi “Ethnic Marketing/Merchandising” team expanded the distribution of Heinz brand condiments, vinegars, beans etc in “Ethnic” retail channels including T&T, Asian Food Centres, Fruiticana, Oceans, Foodies and other leading “Ethnic” retailers.
Robin Hood Multifoods
Introduced “Golden Temple” brand flour “ATTA” in 1985 to Canadian mainstream, consulted with Robin Hood Multifoods in Pack, design changes, marketing strategies to expand the brand in USA and Canada, Ethnic media planning and execution. “Golden Temple” is the only national brand of “ATTA” in distribution nationwide..
Unilever Canada
B K Sethi worked as consultant with Unilever Canada to introduce “Authentic’ Ethnic brands of Unilever international from India (Brook Bond) and Caribbean (Knorr).