B.K. Sethi, founder and president of B.K. SETHI MARKETING LTD., offers complete marketing services to many international companies targeting the fastest growing segment of "Ethnic" consumers in North America. The nationwide distribution, sales, merchandising, promotion, and marketing services are provided to leading international branders in different ethnic segment to Canadian retailers.

B.K. Sethi also offers marketing consulting to many multinationals to reach the "Ethnic Market", the fastest growing consumer segment in North America. Different ethnic consumers coming from different parts of the world, making North America their home, bringing their heritage, culture, eating and buying habits. The consumer profile, their buying and consumption patterns are explored to understand this potential market. Strategies are recommended to capitalize on their differences, similarities and opportunities that exist in this diverse growing consumer mix in our society.

B.K. SETHI MARKETING LTD., established in 1982, is the leading importer and distributor of "Authentic" brand name food produced from around the world.

The company services all major food retailers in Canada including Chains, Independents, Mass Merchandisers and Specialty stores from its modern central warehousing and distribution facilities in Toronto, Ontario as well as depots in Calgary, Vancouver, Montreal, and Ottawa. Professional sales and merchandising representatives in all major centres on Direct to Store Delivered basis offer regular convergence of the retail trade.

Regular in-store specials, special event promotions, in-store demos and other promotional activities are offered to develop and increase the sales of the brands distributed by the company and "ethnic" category as a whole. B.K. SETHI MARKETING LTD. also participates in all major trade and consumer shows to promote the "ethnic" products.

The company also distributes India House and Deepak brand products in the US through a network of major distributors servicing chains and independent retailers. The company continues to look for opportunities of increased distribution in North America.